A television commercial will begin airing on commercial television tomorrow, putting further pressure on the Business Council of Australia (BCA) and its members regarding the BCA’s false emissions reduction claims.

The commercial features research from The Australia Institute exposing the BCA’s false claim that a 45% emissions reduction target would be ‘economy wrecking’ and highlights Australia’s electricity sector can reduce emissions by far more than 45% with minimal impact on the economy.

“While there will be legitimate debate on the best and most effective climate policy for Australia, it is important that information is factual,” said Ben Oquist, Executive Director of The Australia Institute.

“There is simply no evidence for the BCA’s claim that a 45% emissions target would be an ‘economy wrecking target.’

“In fact, our research finds the electricity sector can reduce emissions by far more than 45% with minimal impact on the economy.

“A 45% emissions reduction target for the electricity sector would be the minimum required for Australia to meet its Paris obligations in an economically efficient manner. 

“To achieve an effective climate and energy policy for Australia, members of the Business Council need to distance themselves from these false and divisive Business Council claims.” 

The Australia Institute’s television commercial can be viewed here and will air on commercial television tomorrow.