Cross Media Ownership: New media or more of the same?
While there is a claim that new media is making Australia more pluralistic, there is little evidence to support this. 95% of people get there information on domestic news and current affairs from traditional media, compared to 3% from the internet. The most popular internet news sites are owned by the major traditional media outlets. The smaller blogs and opinion sites are also heavily influenced by the mainstream media. The pluralistic era of new media is thus not supported.